13 Link Building Strategies For SEO

13 Link Building Strategies For SEO - When businesses strategize for SEO, link building is a key focus. Powerful link building earns websites backlinks, making them more trustworthy for Google bots and users. You build authority when a good website links to you and helps Google comprehend your services as credible. 

Brands do understand that websites with high authority rank higher on SERPs. But link building is not about getting a plethora of random links. It’s about earning the right links naturally, which boosts your brand value.

If you are a marketer or SEO professional, you might have already tried and tested multiple link-building strategies. Some work and others might not. From this guide, you’ll learn 13 proven link-building strategies that actually work. These are easy to understand and effective even if you’re new to SEO.

Why Link Building is Essential for SEO

Search engines work on trust signals. Link building is the foundation of SEO strategies. Nearly all websites acquire backlinks to increase their online authority. 

Good backlinks help with:

• Higher search rankings

• Faster indexing of pages

• More referral traffic

• Better brand visibility

Without link building, even great content can struggle to rank. With building-industry relationships and naturally earned links, you can sustain a presence in the market over the long term. 

13 Link Building Strategies To Boost Your SEO Services

1. Create Quality Content

Content optimization is a simple SEO strategy. It requires you to produce high-quality content that is genuinely useful to the reader. Keep it simple and let your reader feel the value of the content. When your content is good and well-structured, it naturally gets linked to, helping build your authority.

2. Guest Blogging

Guest blogging involves contributing valuable posts to other websites that align with your niche. It helps establish you as a quality service and earn high-quality links. Reject any bad blog for linking. 

3. Fix Broken Links

Many websites have broken links that no longer work. You can find these links and suggest your content as a replacement. This benefits the site owner and earns you a backlink. It’s a win-win tactic that works well with all content.

4. Use Local Business Directories

Listing your site in business directories helps build authority. These links are easy to obtain and are highly beneficial for local SEO. Stick with legitimate directories and avoid spammy listing sites.

5. Use Internal Linking 

Internal links are links connected to your own pages. They’re not external backlinks, but they are helping search engines better understand your website. Relevant internal linking will increase page authority and user experience.

6. Create Infographics

Infographics are simple to share and understand. When sites add your infographic, they typically give you a backlink. Ensure your data is accurate and visually clean.

7. Outreach to Bloggers 

Blogger outreach is a simple process. Brands can reach out to bloggers in their niche and ask them to link. It builds your portfolio and earns you links. You must ensure the content adds value to the blogger’s audience. 

8. Use Social Media Platforms

Social links may not improve rankings. They are used to put your content in front of more people. Share regularly and engage with your followers for visibility. 

9. Help a Reporter Out

HARO connects journalists with expert sources. When you answer their questions, they may link to your site in their articles. This strategy can earn very high-quality links from trusted news sites.

10. Link from Resource Pages

Many websites have resource pages listing helpful tools and articles. If your content fits, you can request inclusion. These links are relevant, useful, and long-lasting.

11. Analyze Competitor Backlinks

Look at where your competitors are getting links from. This gives you ideas for sites that may also link to you. You can use SEO tools to find these opportunities quickly.

12. Publish Original Research

Original data attracts links naturally. Other websites often reference case studies, surveys, and research reports. Even small studies can earn links if the insights are useful.

13. Build Relationships

Sustainable SEO success is based on authentic relationships. Contact bloggers, creators, and real ventures to earn backlinks. When people trust you, you earn links naturally.

RankyFy: Your AI Ranking Partner 

Link building should have no tricks and shortcuts. If an SEO provider promises you multiple links within a short span, that can hint towards a black hat trick. Such efforts harm your website in the long run. Consistent link building through sustainable white-hat services should be your go-to strategy. With RankyFy, you leverage AI to keep your website in check. With multiple AI SEO tools, you can detect any errors fast and automate your services over time. Start small and focus on quality!