How to Include AEO and GEO in Getting SEO Results

Gartner predicts that by 2026, traditional SEO results will have decreased by 64% as AI takes over the search engine market. SEO experts have to rethink their techniques. Digital marketing firms are prepared to implement groundbreaking changes by adopting AI techniques and strategies.

Imagine if every on-page element is perfectly optimized, your backlinks are solid, and your keywords are spot-on. Yet, that coveted #1 Google ranking no longer guarantees clicks or visibility like before. As Gartner explains, “Generative AI solutions are becoming substitute answer engines,” reshaping how users seek information.

With AI Overviews reaching nearly a billion users and platforms like Google AI Mode, ChatGPT, Perplexity, and Claude redefining the search experience, the rules of SEO have fundamentally changed. To thrive in 2026 and beyond, businesses are ready to embrace technologies like AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to stay visible in the competitive search ecosystem. In this post, we are going to discuss the best practices to include AEO and GEO to get higher rankings.

What’s AEO All About?

Answer Engine Optimization, or AEO, is a newly developed technology that works faster and redefines the search criteria. AEO is about creating content that answers your audience's queries directly in the search results, so forget about focusing only on keywords or top ranks. Let's say someone searches for "how long does it take to bake a cake" on Google. Your content might steal the show if it provides a direct and unambiguous response and appears as a featured snippet or in an AI summary.

How AEO Gets It Done

Want your content to be the go-to answer for users’ questions? Here’s how to make it happen with AEO:

• Keep it clear and to the point – Ditch the fluff. Write short, sharp answers that hit exactly what your audience is asking.
• Add FAQ sections – Answer FAQs to tackle specific, niche questions. For voice searches or informal, conversational inquiries, these are excellent.
• Make scanning simple. To help AI easily identify your content, use the structured format.
• Comply with user preferences. Think like a user and start creating the content as per the user's requirements.

What’s GEO?

Generative Engine Optimization (GEO) takes AEO to the next level, looking ahead to a world where AI-driven platforms run the show. GEO makes sure your content stands out as a trusted, go-to source for these smart systems, putting your brand in the spotlight.

Key Elements of GEO

GEO’s about prepping your content for AI search engines so it’s easy to trust and share. GEO is implemented in different ways, such as:

• Common Talks: Instead of writing strictly typed words that are hard for the average user to understand, make the content conversational by using everyday language.
• Go deep with meaning – Don’t just scratch the surface. Use relatable words and details that help AI get the full context of your content.
• Use structured data – Add schema tags to give AI a clear map of what your content’s about. It’s like leaving breadcrumbs for Google.
• Keep it fresh and true – AI loves up-to-date, accurate info. Outdated stuff won’t cut it, so stay on top of your facts.

In short, GEO summarizes your content and prepares it to rank higher in AI searches.

How GEO Works

Writing content that is both user-friendly and search engine-friendly is necessary to rank higher in AI search platforms. Here’s how to shape it for GEO:

• Make it AI-friendly – Organize your content with clear headings and clean formatting. Add rich, detailed explanations that AI can easily crawl.
• Write conversationally – Use a friendly, natural tone, like you’re answering a question in person. AI loves content that feels like a real chat.
• Show you’re legit – Prove your content has experience, expertise, authority, and trust. AI search engines spotlight reliable sources, so this is your ticket to standing out.

How GEO and AEO Shake Up Your SEO Game

GEO and AEO are like rocket fuel for keeping up with how people search today. They supercharge your site’s visibility and pull in more clicks in smart, practical ways. Here’s how they reshape your SEO approach:

• Gets Your Content Seen by AI – With clear FAQs, structured data, and meaningful formatting, GEO and AEO make sure your site pops up in AI-generated answers and fancy search result features like snippets or carousels.
• Makes Your Site a Trusted Source – GEO helps your content get quoted by AI tools and platforms, boosting your brand’s cred and making it look like the go-to expert across searches.
• Drives Clicks with Better User Experience – Short, sharp answers, Q&A sections, and proper markup help your content shine in featured snippets, “People Also Ask” boxes, and voice search, which means more clicks and happier visitors.
• Sets You Up for the Long Haul – GEO and AEO don’t replace SEO—they make it stronger. They’re developed to work with new technologies like voice search, instant answers, and AI-driven results. The new trend will keep your sites updated with new organic growth.

By blending these strategies, you can compete effectively in the tough market and capture the attention of users who are actually looking for your services.

Your New Game Plan: Blending GEO and AEO with SEO

Ever asked, “Hey Siri, where’s the best pizza in Chicago?” and gotten a spot-on answer in seconds? That’s the magic of today’s search world. To shine, your content can’t just nail traditional SEO—it needs to be ready for AI and voice search too. By weaving in AEO and GEO, you make sure your brand doesn’t just show up but gets trusted, featured, and even spoken out loud by virtual assistants.

Why Voice Search Is a Big Deal

Voice search isn’t a trend—it’s how people roll now. Over 20% of folks worldwide use it, with 8.4 billion voice assistants out there buzzing away. In the U.S., 58% of people lean on voice search to find local spots, and 76% of them check for businesses weekly. Even better? Nearly a third of those searches lead to a purchase or a store visit within a day. If your business isn’t in the top three results, voice assistants won’t even mention you. Old-school SEO alone won’t cut it anymore.

GEO and AEO in Action

We can better grasp it by using a real-world example. Suppose you make a landing page that is tailored to a certain place. Assess and offer optimal content, schema markup, and a Q&A. AEO and GEO can now access the website. The result? Tools like Gemini or ChatGPT might pull your info and say, “This service offers round-the-clock service with 4.2-star reviews,” giving your brand a shoutout.

Your SEO-AEO-GEO Together

Upgrading to SEO is equivalent to combining SEO, AEO, and GEO. The aim of the optimization is to get noticed in the searches, no matter the platform. Track your snippet wins with tools like Ahrefs or SEMrush, and use platforms like Clearscope to analyze how well your material does in voice and AI searches. This combo doesn’t just keep you in the game—it puts you ahead, ready for whatever search throws next.

What Benefits Can an SEO Audit Tool Like RankyFy Offer?

A tool like RankyFy will boost SEO results. With the help of the AI audit tool, audits will no longer seem like a hassle but rather like a direct route to higher rankings. It explores your website and tracks issues like missing meta tags, sluggish load speeds, and broken links.

In contrast to manual tests, RankyFy provides you with a clear report after scanning thousands of pages in a matter of minutes. Moreover, there is no extra time required for auditing the site. You can schedule the audits and check the site’s performance.

Conclusion: What’s Next in SEO with GEO and AEO Next?

Search is not slowing down and is evolving more quickly than ever before. Google’s AI-driven results, like those from its Search Generative Experience, are stealing the spotlight, swapping out traditional methods.
To stay ahead, your content needs to be optimized with AEO and GEO. This is the new beginning of the AI search era. Furthermore, the future’s bringing wild shifts like augmented reality and virtual reality shaking up local searches, plus multimodal tricks. The voice search, images, and location data will play a major role.

By doubling down on a GEO and AEO-focused content plan, you’re not just keeping up—you’re setting your business up to dominate results, no matter how people search. SEO isn’t just about rankings anymore; it’s about being the answer, fast and clear. Tools like RankyFy will help you scale your websites. Let’s get prepared for the new search platforms.