For years, Google Keyword Planner has been a reliable choice for finding the right keywords. While it offers keywords, there are several limitations to it. These include restricted free access, PPC focused data, etc. All of these have prompted many SEO professionals to seek better alternatives.
For any business owner or marketer, relying solely on keyword planners is equivalent to missing out on real ranking opportunities. But fortunately, there are many free tools that offer SEO-focused data, necessary for deeper insights.
In this article, we highlight 7 Google Keyword Planner alternatives that give better data for free.
RankyFy ranks at the top as a beginner-friendly keyword research tool. It focuses on clear, actionable insights that don't overwhelm its users. This tool is helpful in identifying effective keyword opportunities rather than raw data overload.
Keyword Clarity
Easy-to-understand insights
Beginner-friendly dashboard
Keyword align
SEO-driven keyword content strategy
KeywordTool.io is another popular keyword planner tool. It specialises in discovering long-tail keywords. This tool goes beyond regular keyword planner tools to offer a wide range of keywords through multiple platform databases, including Amazon, YouTube, etc.
Uses autocomplete data from multiple platforms
Supports multiple languages and regions
Organizes keywords into categories (questions, prepositions)
Ideal for content ideation
SpyFu is most widely used for competitor keyword research. This tool is designed to allow users to analyze the top-ranking keywords and bidding.
SpyFu offers valuable insights that go beyond what a traditional keyword planner typically offers.
Shows competitor keyword rankings
Displays search volume and CPC data
Provides historical keyword trends
Offers keyword suggestions
SimilarWeb is another strong keyword analytics tool. It is designed to provide broader data beyond keyword research. These include competitor traffic services, user behaviour, etc. SimilarWeb is helpful for traffic insights and strategic SEO planning.
Analyzes competitor performance
Shows traffic sources and trends
Helps identify high-performing keywords
Useful for market research
Scrapebox is most widely utilised as a link-building tool, but it also offers strong keyword analysis. This tool is highly useful for advanced users looking for bulk keywords in one go.
Scrapes large volumes of keyword suggestions
Supports multiple keyword sources
Helps discover long-tail keyword variations
Automates keyword research tasks
Majestic is primarily known as a backlink analysis tool. It is used to provide valuable insights that support keyword research. This tool analyzes link profiles through which users can identify high-performing keyword opportunities.
Provides backlink-based keyword insights
Shows Trust Flow and Citation Flow metrics
Helps identify high-performing pages
Supports content and keyword strategy
Sistrix is another powerful alternative to Google Keyword Planner. This tool offers detailed information about visibility metrics and competitor analysis. It is most popularly used in Europe as a keyword planner. Sistric is leveraged to gain insights into impactful keywords and search visibility. It is a complete SEO-driven keyword toolkit.
Provides keyword visibility metrics
Tracks keyword rankings and trends
Offers competitor keyword analysis
Helps identify ranking opportunities

| Tool | Main Focus | Key Benefits | Best For |
| RankyFy |
Keyword insights |
Simple, actionable recommendations |
Beginners |
| KeywordTool.io |
Long-tail Keywords |
Large Keyword database |
Content ideation |
| SpyFu |
Competitor analysis |
Competitor keyword tracking |
Competitive SEO |
| SimilarWeb |
Traffic insights |
Competitor and market data |
Strategic planning |
| Scrapebox |
Keyword scraping |
Bulk keyword generation |
Advanced users |
| Majestic |
Backlink insights |
Link-based keyword opportunities |
SEO analysis |
| Sistrix |
Visibility tracking |
Keyword performance insights |
International SEO |
The modern SEO approach provides clear insights into keywords. Although Google Keyword Planner is still useful, it does not align with the requirements. It is most bent towards paid advertising and data visibility.
Various free Google Keyword Planner alternatives like RankyFy offer better keyword suggestions and clarity. These tools make it simpler for users to gain effective organic keyword research.
For any business owner or marketer, leveraging these free Google Keyword Planner alternatives leads to smarter keyword targeting and better content strategies. Ultimately, using RankyFy can yield better search rankings. Try RankyFy today!
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